Brand Identity
For this project I partnered with an LA Tech interior designer where we came up with a brand and identity for a hotel, located in Sedona Arizona. IDZO is the name of our hotel and it means "line" in Cherokee. Inspired by the notion "What if a hotel was a path less traveled?,". It's all about finding special moments in your unique journey. We believe that by exploring new paths and going off the beaten track, you discover exciting things. We're here for guests who want to create their own one-of-a-kind adventure. Our goal is to push people to go find their own path less traveled.
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